CRAVING – Social, Local search and Mobile (SoLoMo)

Looking for a local business? A restaurant, a gas station or a bank nearby? CRAVING is here to help.

CRAVING is a consumer-based mobile search and recommendation platform that connects people with local businesses. CRAVING is also a social media platform for people to share their experience with their friends. Use CRAVING app on your mobile devices or use CRAVING mobile Web on your PCs and Macs to search for local businesses, everything from places to eat, drink, shop, and entertain.

Social, Local search and Mobile (SoLoMo)

With the rise in popularity of social media and mobile devices that integrate global positioning system (GPS) to help users locate the world around them, local search has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo). And our CRAVING platform is at the center of this SoLoMo convergence.

At VN42 Software Company, our goal is to provide consumers with a superior SoLoMo search tool for locating local businesses. The primary function of our CRAVING platform is to connect people to local businesses and to share their experiences with their friends. As a SoLoMo search tool, CRAVING can provide a quick and easy way for consumes to efficiently locate local businesses, to find deals and special offers from local businesses and if interested, make a buying-decision.

Multi-billion dollars industry and growing fast

Related facts as to why CRAVING platform represents a significant opportunity in the SoLoMo market:

• Social Media
  • Consumers are expected to spend 55 minutes a day on social media sites by 2016, up from an average of 40 minutes a day in 2012 (Source: Radicati Group, 2012).
  • The number of social media users is expected to rise to 2.3 billion in 2016, up from 1.6 billion social media users in 2012 (Source: Radicati Group, 2012).
  • Social media revenue worldwide is expected to reach $34 billion by 2016, up from $16.9 billion in 2012. Revenues from advertising and gaming account for about 90% of this. (Source: Gartner, January 2013).
• Local Search
  • Global market for Local Search and Mobile Yellow Pages (MYP) is projected to reach USD $28.8 billion by 2018 (Source: Global Industry Analysts, 2012)
  • MYP growth is encouraged primarily by the growing usage of 1B+ mobile devices for local business search.
  • USA is the largest regional market for MYP while Asian market is forecast to surge ahead at a CAGR of about 41% through 2018
• Mobile
  • There are currently 5.3 billion mobile users worldwide, effectively cornering 77% of the world population (Source: MobiThinking.com).
  • A typical smartphone user downloads around 490 to 580 megabytes of data each month.
  • Some studies indicate that people are now spending more time using mobile apps than they are on the Web. According to Flurry Analytics and comScore, people are spending 81 minutes on mobile apps while spending only 74 minutes on the Web.
  • 40+ billion mobile app downloads in 2012 growing to 180+ billion by 2016
  • Revenue for downloaded mobile app is USD $30 billion in 2012 growing to USD $46 billion by 2016 (Source: ABI Research, 2012)

What Makes CRAVING better than other Local Search products?

While other Local Search products offers basic information on the local businesses, our CRAVING platform also offers many advantages and differentiators:

• Worldwide Coverage for Local Search
• Multi-Lingual User Interface (UI)
• Multi-Search-Engines Capabilities
• Powerful menu-driven mobile Local search with keywords and categories, not simply business names
• Powerful mobile Local Search for all business categories, not simply a particular vertical market (i.e. restaurants, travel, etc.)
• Social Media for deeper engagement with customers and local businesses
• Local Search results with rich content depth about local businesses
• Mobile centric service to take advantage of the growth in mobile market

Using CRAVING service from any mobile device, consumers can search and find any local business around the world.